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Dal Blog Monitoring alla Social Media Analysis

Pubblicato Marzo 5, 2007 Blogosfera , Media Research , WOM 1 Comment

L’attenzione dei bloggers, consulenti di PR, media research analyst, direttori marketing e naturalmente delle società specializzate nel monitoraggio del Word of Mouth online si sta concentrando sempre meno su metriche di natura quantitativa come ad es: quanto si parla di un determinato argomento (contando numero di blog e/o di post che ne parlano) oppure quanto è influente o autorevole un blogger (misurando il numero di inbound links, il numero di commenti medi ai suoi post oppure il numero di views che ottiene il suo blog), per focalizzarsi sulle “conversazioni” (ad es: di quali temi si sta dibattendo maggiormente sulla blogsphera,  chi guida le conversazioni, come interagiscono i vari interlocutori) allo scopo di comprendere quali sono le dinamiche evolutive di un fenomeno di passaparola sul web e com’è possibile per una società conoscerle per poi influenzarle a suo vantaggio….scienza che ha preso il nome di Social Media Analysis.

Una delle nuove realtà che operano nel campo della Social Media Analysis è Buzzlogic.

Di seguito potete trovare alcune risorse utili per approfondire il tema:

BuzzLogic: A New Entry In Social Media Analysis 

TheNewPR/Wiki: SocialMediaMeasurement

WebStrategist Blog

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